Business, Entrepreneurship and Liberal Learning (BELL) Project

The Business, Entrepreneurship and Liberal Learning (BELL) project was a three-year effort to determine how educators can help ensure that undergraduate students who major in business and other professional fields also gain the benefits of a strong liberal arts education.

Senior Staff

Major Publication

Rethinking Undergraduate Business Education: Liberal Learning for the Profession
Anne Colby, Thomas Ehrlich, William M. Sullivan, Jonathan R. Dolle. San Francisco: Jossey-Bass, 2011.

This national study of undergraduate business education found that most undergraduate programs are too narrow, failing to challenge students to question assumptions, think creatively, or understand the place of business in larger institutional contexts. Rethinking Undergraduate Business Education examines these limitations and describes the efforts of a diverse set of institutions to address them by integrating the best elements of liberal arts learning with business curriculum to help students develop wise, ethically grounded professional judgment.

Online Resources